Breaking into a highly competitive home care market would take a comprehensive sales approach and committed team. In an effort to generate sales, HomeWell hired two sales reps; they were motivated but new to home care sales and could benefit from training under a seasoned sales executive.
Supplementing what HomeWell already had in place, AK Consultants & Healthcare provided sales planning and team coaching on a fractional basis, which included one-on-one sessions, ride along sales calls, development of target lists and heat mapping. Through this arrangement, HomeWell was able to effectively train-up their sales team at an appropriate pace and spending level over a six-month period, without having to carry the expense of full-time senior VP sales talent.
