If you are a business owner, you know you are nothing without customers. You may be spending time and resources focusing on how to attract as many customers as possible. This is because you also know that gaining customers is key to growth. However, there is a metric that is just as—if not more—important than quantity of customers: customer retention. Basically, you want to build more than just a one-time transaction. Customers that keep coming back prove that you are doing something right.[Read more…] about What is a CRM and how can it help my business?
When medical practices or businesses see lagging revenue, they most often look to grow their business through sales and marketing initiatives. Higher expenses means a practice needs to grow patient volume, yes? What happens, though, when even those efforts are not enough to help you reach revenue targets?[Read more…] about Is it time for an efficiency assessment?
Every year the Healthcare Industry celebrates Nurses Week from May 6 – May 12. Many may not know that the last day is also Florence Nightingale’s birthday. Before I took my nursing career experience into business, I did not recognize the fact that Florence Nightingale was also a phenomenal nursing entrepreneur.[Read more…] about Nurses Week Is Important
I realize I’m giving away my age when I say this, but years ago, back when payrolls consisted exclusively of paper checks, a company I worked for would put messages on those check stubs that accompanied the checks. It might be a seasonal message such as “Happy Holidays” in late December, or more of a reminder such as “Don’t forget, we match xx% on your 401K contributions”.[Read more…] about Customer Service is Key to Acquisition and Retention
It’s imperative that your website works hard to impress and fulfill the needs of your visitors. Though, ensuring that your website performs to perfection isn’t easy. The key is focusing in on the factors that affect website performance and knowing how to interpret them. Learning how to analyze website performance goes a long way to improve search engine ranking and ensure your website ends up on top.[Read more…] about How to Analyze Your Website Performance