When looking for a new healthcare provider or needing a medical solution, where do you go? Most people look online first for a provider or solution. This makes digital marketing a key tactic and strategy to attract new patients. When comparing traditional marketing vs digital marketing, online marketing lets you have data-driven and tailored results you can track in real time.
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Branding and Seeing Red
My favorite color has always been red – for clothing, furniture, décor, color of choice in my art classes, my Honda Accord years ago. I even grew up in a red house in suburban New Jersey—guess my parents liked it too. For the reasons I love the color red and the emotions it evokes – passion, power, confidence, statement-making beauty, excitement, I also equate red with danger or big mistakes (a holdover from my early days in editorial proof-reading).
[Read more…] about Branding and Seeing RedCreating a Consistent Healthcare Brand
When first looking for healthcare solutions, choosing the right place to go can be challenging. You may start with a Google search to find a physician on a hospital’s website, read reviews from previous patients or even visit the facility. Hospitals are pillars of the community where people go to find resources and answers. Creating an atmosphere of safety and comfort early on can make or break that person’s experience. This is why it’s so important to have a consistent healthcare brand.
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