If you are a business owner, you know you are nothing without customers. You may be spending time and resources focusing on how to attract as many customers as possible. This is because you also know that gaining customers is key to growth. However, there is a metric that is just as—if not more—important than quantity of customers: customer retention. Basically, you want to build more than just a one-time transaction. Customers that keep coming back prove that you are doing something right.
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