When looking for a new healthcare provider or needing a medical solution, where do you go? Most people look online first for a provider or solution. This makes digital marketing a key tactic and strategy to attract new patients. When comparing traditional marketing vs digital marketing, online marketing lets you have data-driven and tailored results you can track in real time.
[Read more…] about Your Healthcare Practice Needs to Invest in a Digital Marketing AgencyMarketing
Branding and Seeing Red
My favorite color has always been red – for clothing, furniture, décor, color of choice in my art classes, my Honda Accord years ago. I even grew up in a red house in suburban New Jersey—guess my parents liked it too. For the reasons I love the color red and the emotions it evokes – passion, power, confidence, statement-making beauty, excitement, I also equate red with danger or big mistakes (a holdover from my early days in editorial proof-reading).
[Read more…] about Branding and Seeing RedHow To Adapt Healthcare Web Design for Millennials
Every generation comes with their own unique power, as each one was raised during unprecedented societal developments. While other generations like to poke fun at millennials for certain quirks, the adults born between the early 1980s and the early 2000s have surpassed their predecessors as the largest demographic in the global workforce. As these millennials grew up witnessing incredible technological developments, this shaped them into tech-savvy adults with unprecedented expectations for their online experience.
[Read more…] about How To Adapt Healthcare Web Design for Millennials4 Healthcare Content Goals for the New Year
In the wake of Covid-19, telehealth has become much more prevalent in our everyday lives. With more and more patients accessing healthcare solutions online, content marketing strategies are shifting in response to this behavior change. In this article, we’ll give you the rundown on what your healthcare content marketing goals should be heading into the new year.
[Read more…] about 4 Healthcare Content Goals for the New YearCreating a Consistent Healthcare Brand
When first looking for healthcare solutions, choosing the right place to go can be challenging. You may start with a Google search to find a physician on a hospital’s website, read reviews from previous patients or even visit the facility. Hospitals are pillars of the community where people go to find resources and answers. Creating an atmosphere of safety and comfort early on can make or break that person’s experience. This is why it’s so important to have a consistent healthcare brand.
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