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Nurses Week Is Important

Ashleigh Kirsten RN BSN · May 9, 2022 · Leave a Comment

Every year the Healthcare Industry celebrates Nurses Week from May 6 – May 12.  Many may not know that the last day is also Florence Nightingale’s birthday.  Before I took my nursing career experience into business, I did not recognize the fact that Florence Nightingale was also a phenomenal nursing entrepreneur. 

Most remember Florence Nightingale’s nursing care of British soldiers during the Crimean War, when she and her volunteers worked to reduce infectious disease and improve sanitary conditions.  However, it is in the details of how her entrepreneurial spirit took action to create modern day nursing that I believe set the foundation for even more avenues for nurses that were not even present in that day.

When Nightingale was asked to provide medical care during the Crimean War, there were no female nurses, and the hospitals were significantly understaffed.  Nightingale had to recruit 34 nurses from a variety of backgrounds in only a few days.  I can only imagine the strategic influence she had to apply to inspire these nurses to come to a war zone that was not inviting under such horrid conditions. 

Nightingale was also able to persuade her team of nurses to follow her as she organized very limited resources into effective patient care.  She created the “invalid kitchen”, where meals for patients’ with special dietary requirements were prepared.  She created a “laundry” area where patients would have clean linen and clothing.  In fact, Nightingale created entertainment, so that patients were intellectually stimulated during these trying times, which improved the morale of the entire hospital, leading to positive outcomes.  Nightingale created her own business by adding value with the intentional actions she took to create something better and new.

Nightingale went on to translate clinical data into a new visual format that provided statistics of staggering death rates from the army mortality that were due to preventable disease instead of from battle.  The Nightingale Rose Diagram reminds me of critical thinking applications, like root cause analysis and the arrival by way of a modern-day gap analysis where she was just trying to find a solution to these deaths.

Nightingale is best known as a nurse, but behind her success of disrupting for change she drew upon her entrepreneurial talents for persuading, creating, organizing, and taking action that provided significant value to her “customers.”  Thus, Nightingale was also a profound salesperson, businesswoman, recruiter, consultant, and leader that affixed to her well known role as a Nurse.

nurses week

Today, we are faced with a familiar theme of staffing shortages in healthcare and deaths by preventable physical and mental disease as well.  Nurses have unique and profound insights, influence and creativity that can provide the most value for the long-term change that the healthcare industry is craving.  I wonder if Nightingale would suggest that if we spend more time nurturing and listening to our nurses and providing them the opportunity to apply their talent to create something new, we would find the value our “customers” desire for long lasting change….

Wishing ALL Nurses, a Happy Nurses Week!

Also, I am especially grateful to my Mentors in Nursing:  Carol “Beanie,” Patti-Sue, Daphne D., Renee “Renneisms,” Pam B., and Lynne W.

Business Development, Executive Leadership, Talent Acquisition & Retention Florence Nightingale, nurses week

About Ashleigh Kirsten RN BSN

Ashleigh Kirsten is the CEO and founder of AK Consultants & Healthcare, LLC, the nation’s only full-service growth management company for post-acute care healthcare businesses. Called to bring together healthcare talent and harness their collective insight and perspective, Ashleigh started the consultancy in 2017 and has expanded its service offerings to include business development, recruitment, marketing, operations, and acquisition management.

Leveraging her signature approach to optimizing people, process, and execution, AK Consultants & Healthcare has expanded its portfolio of healthcare clients by 300 percent and its team of exceptional talent to more than 70 contractors offering consulting and fractional support. Meanwhile, the firm’s strategic leadership in growth, sales, marketing, and sales operations has helped clients enter new markets and grow from the ground up to seven-figure revenue. With a passion for differentiating clients and assessing salability, Ashleigh has steered more than ten M&A negotiations.

Between 2018 and 2021, Ashleigh led business development and sales efforts for home health and hospice care organizations. Most recently, as Regional Director of Sales and Business Development for Pinnacle Home Care, the largest in Florida, she transformed the company’s lowest-performing region into the top in the state, exceeding revenue goals by 200 percent and delivering 70 percent of the company’s growth. She forged strategic partnerships and diversified revenue streams through a transitional care management program and remote patient monitoring technology. She more than doubled the sales force during this time and increased their overall performance by 66 percent through improved training and onboarding.

Ashleigh came to Pinnacle from Seasons Hospice and Palliative Care, where she oversaw three counties in Tampa, increased patient volume by 400 percent in Pinellas County and 150 percent in Hillsborough County, and launched an innovative inpatient hospice care unit at Baycare Health System. She was previously a sales representative for Chapters Health System, where she increased her territory by 33 percent.

She began her career in clinical sales and business development at iProcedures, the first cloud-based anesthesia EMR company, where a former colleague recruited her to translate clinical needs into product development insight. Soon, her drive and clinical acumen led her to take account management, where her sales model supported the start-up to scale forty-fold to $20 million in revenue. The company became a Black Book Leader and was named the Best in KLAS #1 anesthesia vendor.

Ashleigh brings to her never-lose growth mindset a wealth of clinical knowledge honed from fourteen years as a registered nurse. Encouraged to keep learning by a mentor, her bedside experience spanned pediatric, neurologic, critical care, anesthesia, perioperative, OR and hospice care. Working at hospitals including St. Joseph’s Hospital, Edward White Hospital, All Children’s Hospital, Bayfront Medical Center, and University Community Hospital, she became a charge nurse only three years into her career.

Ashleigh has served as a board member for the Senior Living Developers Council since 2022, where she advises investors, developers, operators and brokers on growth and sales strategies. She became a healthcare business broker, licensed real estate agent and REALTOR in 2023.

She holds a Bachelor of Science in Nursing from St. Petersburg College, an Associate of Science in Nursing from Hillsborough Community College, and Associate of Arts in General Studies from Florida State University.

Ashleigh singlehandedly raised her three children in the Tampa Bay area and is proud they are all competitive athletes. She loves her 6-year-old French bulldog, Rocky, playing tennis and watching any Tampa Bay pro sport.

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