When medical practices or businesses see lagging revenue, they most often look to grow their business through sales and marketing initiatives. Higher expenses means a practice needs to grow patient volume, yes? What happens, though, when even those efforts are not enough to help you reach revenue targets?[Read more…] about Is it time for an efficiency assessment?
Every year the Healthcare Industry celebrates Nurses Week from May 6 – May 12. Many may not know that the last day is also Florence Nightingale’s birthday. Before I took my nursing career experience into business, I did not recognize the fact that Florence Nightingale was also a phenomenal nursing entrepreneur.[Read more…] about Nurses Week Is Important
I realize I’m giving away my age when I say this, but years ago, back when payrolls consisted exclusively of paper checks, a company I worked for would put messages on those check stubs that accompanied the checks. It might be a seasonal message such as “Happy Holidays” in late December, or more of a reminder such as “Don’t forget, we match xx% on your 401K contributions”.[Read more…] about Customer Service is Key to Acquisition and Retention
If you own a business, the questions you’ve undoubtedly asked yourself many times are
- Is now the right time to sell?
- Should I hold off selling now to grow the company for a more lucrative selling price later?
- How will I know when it is the right time to sell?
The term “sales” in the world of healthcare often takes on a negative connotation. Medicine and healthcare are supposed to be about care and compassion, not sales goals, revenue or profit margins. However, what is often overlooked in healthcare, is that the most successful healthcare sales representatives have a compassionate heart that leads their actions. Whether selling a healthcare service or product, it is all about the patient. This can occur directly or indirectly, and the sell can change the course of a patient’s health for their lifetime, making the sales rep an integral member of patient care team.[Read more…] about Key Traits for the Healthcare Sales Rep