The term “sales” in the world of healthcare often takes on a negative connotation. Medicine and healthcare are supposed to be about care and compassion, not sales goals, revenue or profit margins. However, what is often overlooked in healthcare, is that the most successful healthcare sales representatives have a compassionate heart that leads their actions. Whether selling a healthcare service or product, it is all about the patient. This can occur directly or indirectly, and the sell can change the course of a patient’s health for their lifetime, making the sales rep an integral member of patient care team.
[Read more…] about Key Traits for the Healthcare Sales RepBusiness Development
Creating a Consistent Healthcare Brand
When first looking for healthcare solutions, choosing the right place to go can be challenging. You may start with a Google search to find a physician on a hospital’s website, read reviews from previous patients or even visit the facility. Hospitals are pillars of the community where people go to find resources and answers. Creating an atmosphere of safety and comfort early on can make or break that person’s experience. This is why it’s so important to have a consistent healthcare brand.
[Read more…] about Creating a Consistent Healthcare BrandThe Alignment of Systems, Business Processes and Service Activity (Labor)
Every organization will have these three components in their organizational structure. At AK Consultants & Healthcare, we work with clients on the alignment of their business processes with their employee and patient expectations.
Business processes may include overall capacity, communications between departments, staffing requirements and costs to deliver a quality of service to the end user (patients). A business process has three distinct functions. It is Definable (beginning & end), it is Predictable (a standard expectation of and outcome) and it is Repeatable (expectation of similar results produced).
[Read more…] about The Alignment of Systems, Business Processes and Service Activity (Labor)
