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News

Branding and Seeing Red

Suzanne Santangelo · January 27, 2022 · Leave a Comment

My favorite color has always been red – for clothing, furniture, décor, color of choice in my art classes, my Honda Accord years ago. I even grew up in a red house in suburban New Jersey—guess my parents liked it too. For the reasons I love the color red and the emotions it evokes – passion, power, confidence, statement-making beauty, excitement, I also equate red with danger or big mistakes (a holdover from my early days in editorial proof-reading).   

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How To Adapt Healthcare Web Design for Millennials

Curtis Bickler · January 21, 2022 · Leave a Comment

Every generation comes with their own unique power, as each one was raised during unprecedented societal developments. While other generations like to poke fun at millennials for certain quirks, the adults born between the early 1980s and the early 2000s have surpassed their predecessors as the largest demographic in the global workforce. As these millennials grew up witnessing incredible technological developments, this shaped them into tech-savvy adults with unprecedented expectations for their online experience.

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Physician Shortage = Job of Your Choice? Not Necessarily

Miriam Tyson · January 20, 2022 · Leave a Comment

According to the Federation of State Medical Boards 2020 Census of U.S. Physicians, the physician workforce is 20 percent larger than it was in 2010. This would seem to contradict today’s reality of a physician shortage in the U.S.  What these growth numbers do not reflect is the changing face of today’s physician.

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Key Traits for the Healthcare Sales Rep

Ashleigh Kirsten · January 11, 2022 · Leave a Comment

The term “sales” in the world of healthcare often takes on a negative connotation.  Medicine and healthcare are supposed to be about care and compassion, not sales goals, revenue or profit margins. However, what is often overlooked in healthcare, is that the most successful healthcare sales representatives have a compassionate heart that leads their actions. Whether selling a healthcare service or product, it is all about the patient. This can occur directly or indirectly, and the sell can change the course of a patient’s health for their lifetime, making the sales rep an integral member of patient care team.

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4 Healthcare Content Goals for the New Year

Curtis Bickler · January 10, 2022 · Leave a Comment

In the wake of Covid-19, telehealth has become much more prevalent in our everyday lives. With more and more patients accessing healthcare solutions online, content marketing strategies are shifting in response to this behavior change. In this article, we’ll give you the rundown on what your healthcare content marketing goals should be heading into the new year.

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