In the present day of smartphones, the majority of people first turn to the Internet for service inquiries. Most of these searches do not include a specific name or brand, but instead, a type of service followed by, “near me.” This means the very first information they find about your business likely comes from a Google My Business listing. Many local businesses are simply unaware that this even exists and may be deterring customers.
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5 Effective Things Every Healthcare Website Needs
In the present digital age, most of the information the average person consumes comes from searching for it on the Internet. Because healthcare is so significant to quality of life, it is extremely vital for a healthcare website to have relevant, precise information that is easy for the user to navigate through. It is not enough anymore to merely just have a website, the website must be designed to reach your audience effectively.
There are many ways to make your website stand out, but before that there are several things that every healthcare website needs no matter what.
[Read more…] about 5 Effective Things Every Healthcare Website NeedsThe Alignment of Systems, Business Processes and Service Activity (Labor)
Every organization will have these three components in their organizational structure. At AK Consultants & Healthcare, we work with clients on the alignment of their business processes with their employee and patient expectations.
Business processes may include overall capacity, communications between departments, staffing requirements and costs to deliver a quality of service to the end user (patients). A business process has three distinct functions. It is Definable (beginning & end), it is Predictable (a standard expectation of and outcome) and it is Repeatable (expectation of similar results produced).
[Read more…] about The Alignment of Systems, Business Processes and Service Activity (Labor)Tips for Successful Healthcare Digital Marketing
The pandemic has changed many aspects of our life, and one of the most significant has been the shift to online services. Not to mention, in the case of healthcare, there were already trends of the younger generation seeking information online from their healthcare providers.
Therefore, it is more important than ever for any healthcare practice to optimize their online presence and deliver the best experience. Here are some of the best marketing strategies that a healthcare provider should be aware of in 2021.
[Read more…] about Tips for Successful Healthcare Digital MarketingRon Hartman Joins AK Consultants!
Ron L. Hartman,
CPA, MSAc
AK Consultants & Healthcare – Chief Financial Officer
Ron Hartman has 30 years of experience in Finance and Accounting. He has served in several industries including healthcare, vehicle remarketing, manufacturing, public administration, government consulting, retail distribution, and real estate. He served as a Controller, then Regional Controller, over a 17-year career at a large publicly traded vehicle remarketing company. His most recent two years were spent serving as Corporate Controller and then Director of FP&A in a large home-based healthcare company.
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