The term “sales” in the world of healthcare often takes on a negative connotation. Medicine and healthcare are supposed to be about care and compassion, not sales goals, revenue or profit margins. However, what is often overlooked in healthcare, is that the most successful healthcare sales representatives have a compassionate heart that leads their actions. Whether selling a healthcare service or product, it is all about the patient. This can occur directly or indirectly, and the sell can change the course of a patient’s health for their lifetime, making the sales rep an integral member of patient care team.
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4 Healthcare Content Goals for the New Year
In the wake of Covid-19, telehealth has become much more prevalent in our everyday lives. With more and more patients accessing healthcare solutions online, content marketing strategies are shifting in response to this behavior change. In this article, we’ll give you the rundown on what your healthcare content marketing goals should be heading into the new year.
[Read more…] about 4 Healthcare Content Goals for the New YearQuality of Life and a Career in Healthcare
Today’s labor crisis is never more apparent than in the healthcare industry. Clinical staffing scarcity, coupled with a physician shortage that has been years in the making, is providing the pool of available candidates an immense number of job opportunities.
As a newly graduated physician or a seasoned physician looking to make a change, you might be tempted to see this physician shortage as an “easy in” for your next dream job – and that is correct to a certain extent.
[Read more…] about Quality of Life and a Career in HealthcareCreating a Consistent Healthcare Brand
When first looking for healthcare solutions, choosing the right place to go can be challenging. You may start with a Google search to find a physician on a hospital’s website, read reviews from previous patients or even visit the facility. Hospitals are pillars of the community where people go to find resources and answers. Creating an atmosphere of safety and comfort early on can make or break that person’s experience. This is why it’s so important to have a consistent healthcare brand.
[Read more…] about Creating a Consistent Healthcare BrandHow to Attract Local Attention for Your Healthcare Business
In the present day of smartphones, the majority of people first turn to the Internet for service inquiries. Most of these searches do not include a specific name or brand, but instead, a type of service followed by, “near me.” This means the very first information they find about your business likely comes from a Google My Business listing. Many local businesses are simply unaware that this even exists and may be deterring customers.
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